Website Pipeline earned a spot on the 2015 Deloitte Fast 500 list, which is a list of the fastest growing public and private technology companies in North America. We are proud to be one of the very few privately-held, fully boot-strapped, profitable, and debt-free companies on the list. Website Pipeline also earned a spot on the Inc. 5000 fastest growing companies list for the 6th consecutive year, making us part of an elite group of South Carolina companies to make the list 6 years in a row.

What We Do

What We Do

Website Pipeline, Inc., the Software-as-a-Service publisher of the CIMcloud platform, is one of the fastest growing tech companies in North America, having been featured in the 2015 Deloitte Fast 500 list and the Inc. 5000 list for seven consecutive years. With more than 70 employees on staff, our customer base consists of North American wholesale and manufacturing companies who sell to other companies — many also sell to the public.

As the pioneer of Customer Interaction Management (CIM) Software, CIMcloud gives companies the ability to optimize customer interactions by removing employees from the middle of all activities and empowering customers to self-service.

The CIMcloud platform is a cloud-based, all-in-one solution that combines CRM for employees and B2B E-commerce for customers — all tightly integrated with a company’s existing ERP accounting software.

Our History

Founded in 1999, CIMcloud is a boot-strapped, debt-free business. Our business focus has been honed over the years as the needs of our customers have shifted, along with the rapid adoption of technology. Working alongside these B2B companies has driven many of these pivots, and has truly helped us identify market opportunities.

We’ve learned that efficiently servicing customers is the key to growing any business. That’s why we’ve built a series of tools over the last decade that allow customers to self-service (webstore, customer portals), and employees to gain greater visibility into customer information (super user dashboard, rep tools).

As our product evolved, we realized that we were actually creating a new category of software that combines the best parts of CRM with the best parts of E-Commerce, all tightly integrated with your ERP accounting software. We’re calling it Customer Interaction Management, or C.I.M. for short.

History of CIMcloud
Work Hard, Play Hard

Work Hard, Play Hard

In our office, you will find everything from electric scooters to corn hole tournaments and nerf gun wars, as well as a 120 lb. dinner bell that we ring every time we sign-on or launch a new customer; and most importantly, a talented group of people working hard to carry out our vision.

What We Believe

We believe that having a set of core principles to guide the way we conduct ourselves and our business is a key foundation to lasting success. Our values played a big part in our growth to this point, and they'll continue to guide the company through continuing growth.


Creating and maintaining a win-win business environment. Mutuality describes a commitment shared by our employees, resellers, freelancers, customers, and end users, that all involved parties must benefit for any individual to succeed. This environment emphasizes positive reinforcement, reward, and recognition, and encourages an increase in participation, team cooperation, and information sharing.


Developing cutting-edge technology, and applying it in unique and creative ways. Innovation is an ongoing process that involves continuous learning, overcoming obstacles, taking risks, challenging the status quo, and breaking down mental barriers.


Making decisions based on the benefit and evolution of the company, not on outside pressure from investors, lenders, and customers. Business freedom is achieved by maintaining a strong, independent, profitable financial position while retaining control of the company's direction. It also involves maintaining a balanced revenue stream that is not significantly influenced by a small number of large customers.


A "work hard" attitude. Passion combines a con viction in our core purpose and values, the persistence to carry them out, and an attitude of absolute certainty that our goals are attainable. We are enthusiastic about what we do, and we are driven to contribute and make a difference, not just serve time.


An attitude and a habit that demands consistency, reliability, and efficiency. We back up our words with action, and our actions produce quality results. We believe in doing things right the first time, every time.